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Subsidiaries Market Study

Subsidiaries Market Study Background

The aim of the Subsidiaries Market Study is to understand the market size, focus, and potential customer base of the client’s subsidiaries in Malaysia, specifically for the Electrical and Electronics (E&E) industry.

Research Focus

  • General Overview of the E&E Market in Malaysia: This includes understanding the structure, usage, expenses, external providers used, and other relevant factors.
  • Water Discharge Levels: Analyzing water usage, its various purposes, and discharge levels in the industry.
  • Water Recycling & Wastewater Management Processes: Understanding current processes, technologies used, and expenditure related to water recycling and wastewater management.
  • Unmet Needs and Future Trends: Identifying any unmet needs within the industry, future needs, and the trends that are shaping the market.

Approach

The study was conducted in 2 phases – a desk research followed by an online survey. For the online survey, it consisted 100 non-customers of the client within the E&E industry in Malaysia. The respondents need to be the main decision maker or influencer for purchasing decisions of water and waste management services or products in the E&E industry.

Findings

Some of the overall findings include

  • Increasing Water Usage: There has been a noticeable trend of increased water usage within the E&E industry over the past 3 years. Most respondents indicated that their organization’s water usage has either increased or remained consistent.
  • Increasing Water Discharge Levels: Similarly, water discharge levels have seen an increase, with most respondents stating that their organizations’ discharge levels have either increased or remained consistent over the past 3 years.
  • Wastewater Treatment and Reduction: Treatment and reduction of wastewater emerged as the most commonly used method for managing wastewater. In contrast, the disposal and recycling of wastewater were the least utilized methods among the sample group.

Application

Based on the findings from this study, our client was able to gain valuable insights on how to market their water treatment services effectively to potential customers. These insights will aid in helping the client grow their market share in the water treatment sector in Malaysia.

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