NFT & Gaming Study

 

Background of the NFT & Gaming Study

The client is a technology company based in APAC and they have developed a new game that uses NFTs.

Research Objectives

The client would like to conduct market research to find out which target market and target audience would be suitable and interested in this new game, before they officially launch the game into the selected market.

  • Segmentation of target audience
  • How much users would spend in-game through NFT games
  • What makes users want to play the game/ similar games given the unique genre
  • Sustainable product life cycle
  • Validate value proposition
  • Distribution channel
  • Explore and validate revenue streams

Approach

The study was conducted through a short 15 minutes online survey across US and Europe countries, with 50% of respondents from US and 50% from Europe countries. The 100 respondents were gamers and crypto enthusiasts.

Findings

We created 4 different personas from the survey, and the American respondents were more interested in the game than European respondents. However, there were mixed reactions towards the theme and the graphics of the game. Lastly, respondents prioritized the ‘genre of the game’ as the most important factor in choosing to play an NFT game, which was ‘action-adventure’ instead of ‘turn-based strategy’.

Application

With the feedback gathered from the respondents, the client can work on improving the game further before they start preparing to launch the game into the market.

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