Gamers JP Study

 

Background

The client is a gaming company. They have developed a game and they would like to localise the game to introduce into the Japan market.

Research Objectives

The objective for this research are:

  • Suitability of localisation: To find out if the game is properly localized for natives to understand
  • To learn optimisations: Find out what is liked and disliked
  • To discover the game’s target audience: Find out who would appeal to this game in order to market it successfully

Approach

The study was conducted through virtual playtest and a short discussion with 5 male mobile action gamers in Japan.

Findings

The client found that

  • Overall, players generally expressed enthusiasm for the game.
  • Players liked that:
    • The game gave them a sense of accomplishment after each win
    • Game was easy to understand and learn
    • The game’s shooting audios and map visuals were appealing

Application

Based on the findings from this study, our client also had a better understanding of the localisation of their game and used the findings to improve their game before officially launching it in the Japan market.

CASE STUDIES
CONTACT US

If you would like the full report!