Online Sellers V2 Study

 

Background

The client is a multinational e-commerce platform. They saw success in China’s e-commerce platforms in video and livestreaming.

Research Objectives

Hence, they would like to conduct a review of popular and successful selling and buying user experiences using video or livestreaming in China. The research will form an interactive design plan to help people who want to use video or livestreaming to sell or buy items on their e-commerce platform.

Approach

Desk research was conducted on 5 of the most popular e-commerce applications in China. The findings include:

  • The app’s market overview
  • The app’s users
  • The app’s interface
  • Shopping procedures via the livestreaming rooms
  • Features that attract purchase

Findings

The client was able to better understand the e-commerce livestreaming in China and use the findings to formulate a plan to roll out livestreaming on their own platform.

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