Market Research in Bangladesh

Market overview

Bangladesh has a population of 164.8 million, the eighth most populous country in the world. The rural population makes up 62.5% of its total population.  

Economy

The services sector accounts for 53% of GDP. About 40% of the population is employed in the services sector, and 38.6% employed in the agricultural sector.

Consumers

When purchasing products, consumers care about brands and quality of products. Most transactions are still made by cash, but this is slowly changing as more consumers own mobile phones.

Market Research in Bangladesh

With low internet penetration rates at 18% in 2017, this limits the type of market research that can be done in Bangladesh.  Traditional market research methodologies such as face-to-face interviews would be able to reach target respondents more easily than online methodologies.