Market overview

Cambodia has a population of 16.6 million, where over 24% of the population is urban, and the median age is about 25.6 years old.

Economy

Cambodia’s economy is largely driven by garment exports and tourism. About 40% of GDP is contributed by the services sector, and 32.3% from the industrial sector. GDP growth rate is about 7.1%.

Consumers

With about 7.8million e-commerce users, the average revenue per e-commerce user is only at US$ 46.35 in 2020. Millennials in Cambodia have little loyalty to brands, as they are willing to try new products.

Market Research

There is much difficulty conducting research in Cambodia.  Firstly, there are great language barriers, especially in the rural areas of Cambodia. Cambodians are also afraid to speak up about certain issues, such as political issues. Cambodia also lacks well trained researchers and proper research infrastructure.