Market Research in China
Market overview of China
China has the largest population size in the world with 1.4 billion people. It is also home to the world’s largest city, Shanghai.
Economy
China is often nicknamed the ‘factory of the world’ as 30% of its population works in the manufacturing sector, and accounts for 44% of GDP. However, in recent years, modernization has allowed the tertiary sector to grow rapidly, which has resulted in 36% of the workforce being employed in the services sector and accounts for 46% of its GDP.
Consumers
Mobile payment – WeChat Pay and AliPay – is a norm in China, hence purchase behavior has since geared towards convenience and efficiency, where paying by cash is less common now. With increasing disposable income, consumers are more willing to spend than in the past, especially the younger generations.
Market Research in China
Due to the huge geographical and population size of China, there are significant cultural differences in different parts of China. There are also different dialects in different regions of China, which can sound quite different from one another. Conducting market research in China can be very different for different parts of China as the behavior of consumers and the way of conducting interviews varies between cities. Hence, the results of conducting research in one part of China cannot be used to generalise the whole of China.
Case studies
- Infant milk formula study was conducted in China for a F&B industry through central location in-depth interviews
- Marketing And Education Platform Study was conducted in China, India and Japan for a global technology firm via online interviews
- Online Sellers V2 Study was conducted in China via desk research for a multinational e-commerce company
- Active Cold Chain Brand Polling Study was conducted across Asia Pacific, primarily in China / Hong Kong, Taiwan, Japan, South Korea, India, as well as Indonesia, New Zealand, Australia and Singapore for the air transport industry