Market Research in India

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Market overview

India is the 2nd largest country by population in the world with 1.4 billion inhabitants. It is also the 7th largest country by area. 

Economy

More than 50% of India’s GDP comes from the services sector, and 25% from the industrial sector. India is an emerging economy with a large number of bachelor and master degree holders. 

Consumers

Indians can be very direct and opinionated. There is also a culture of eating food with their right hand. 

Market Research in India

India speaks over 19,500 dialects with 121 languages. Hence, it is important to have local field teams to conduct research in India if a variety of dialects are required for the project.

Case studies

  • Dating Apps Study was conducted in Indonesia, India, Thailand, Taiwan and Germany for the IT industry through face-to-face in-depth interviews
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