Market Research in Malaysia

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Market Overview of Malaysia

Malaysia has a population of about 32.2 million people, with a land area of 330,803km². Its capital is in Kuala Lumpur, which is well known for the iconic Petronas Twin Towers building.

Economy

53% of Malaysia’s GDP is contributed by the services sector, and about 38% by the industrial sector. Its growth rate is about 4.3%. Malaysia is also one of the leading producers of rubber in the world. However, the Malaysian Ringgit has been showing signs of weakening in the recent years. Due to this, many Malaysians also go to Singapore to work instead, where they can earn a much higher income. This has resulted in a high talent outflow from Malaysia.

Consumers

West Malaysia is more urbanised than East Malaysia, hence spending would also be slightly varied across the country. Malaysians also like to buy online, but there are still concerns of online fraud, where consumers are wary of providing card details online.

Market Research in Malaysia

Market research can be conducted in English language for respondents of higher socioeconomic classes or professionals, as well as in Kuala Lumpur. However, for respondents with lower socioeconomic classes, Bahasa Malaysia is usually used. For more complex topics, it might be better to use respondents’ mother tongue languages for them to be able to speak even more freely.

Case studies

  • B2B CX Survey was conducted in Malaysia, Hong Kong and Singapore for the telecommunications industry using face-to-face in-depth interviews
  • Functional Safety Devices Study was conducted in Malaysia and Australia for the technology industry using telephone interviews
  • Lithium-ion Battery Production Plant Study was conducted in Indonesia and Malaysia for the manufacturing industry via desk research and online in-depth interviews
  • Subsidiaries Market Study was conducted in Malaysia via online surveys with employees in the E&E industry
  • Hair Clipper Products Study was conducted in Indonesia, Malaysia and Thailand through surveys and physical focus group discussions
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