Market Research in New Zealand
Market Overview of New Zealand
New Zealand has 2 main islands and about 700 smaller islands. Despite a land area of 286,021km², it only has a population of about 5.2 million in 2023. It is also very well known for being a beautiful country with diverse landscapes.
Economy
Over 70% of New Zealand’s GDP is from the services sector, with about 73.5% of the workforce working in this sector. New Zealand is the 3rd freest in the 2020 Index.
Consumers
Consumers in New Zealand look for information online before purchase, and are also increasingly buying online. However, Kiwis still try to support local businesses instead of international retailers, either through physical stores or through online platforms.
Market Research in New Zealand
New Zealanders, colloquially known as Kiwis (named after the Kiwi bird) are generally laidback and friendly people. They are generally warm and generous, although they can be more reserved initially. You should spend some time having a casual conversation with the participants to help them warm up before the start of group discussions such as focus groups.
Case studies
- Peer Nomination COPD Study was conducted in New Zealand for the medical industry through an online survey
- HCPs and Medical IT Executives Study was conducted in New Zealand and Australia for the Medical IT industry through an online survey
- Automobile Body Shop Study was conducted in Australia and New Zealand for the Automobile industry using computer aided telephone interviews