The research provided a comprehensive understanding of the client’s current position in Indonesia and Vietnam. Brand awareness research revealed the client’s brand is not widely recognized in either market, and their brand equity is lower than that of local competitors. The research also uncovered key consumer habits, such as preferences for small domestic appliances and usage patterns for kitchen appliances. This helped the client to identify potential opportunities to increase their brand usage.

Application

The insights gathered from both the brand awareness and consumer research have provided our client with a clear understanding of how they can position themselves in these markets. With this knowledge, the client can now tailor their marketing strategies and product offerings to improve brand awareness and better meet the needs of consumers in Indonesia and Vietnam. The client will also be using the findings for investment decisions.